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website management for small business: 5 must-have tools

Just the words, “website management for small business,” bores me to tears! But if you can stay awake you’ll find some of the best tools to use; you can save an astonishingly large amount of time. On the flip side using the wrong website management tools for your small business can equally cost you the same astonishingly large amount of time!

Below are the essential tools that can make a significant difference in managing your small business website effectively. So, let’s dive in and discover the key resources that will help streamline your website management process.

Below are 2 tools for each category

Content Management Systems (CMS) is the tool for Website management for small business

Content management systems are the foundation of website management for small businesses and for large businesses, in fact, they are foundational to the internet at this point! CMS lets you add and change content without having to recode your website every time, no one in 2024 and beyond wants to do that!


WordPress – A website management tool that is an absolute game-changer for small businesses. It’s super flexible, with customizable themes and plugins, giving you the freedom to make your website uniquely yours. Plus, you don’t need to be a tech whiz to keep it updated – the interface is easyish to use, even for beginners.
website management for small business
The cherry on top? It can be customized to make your website search engine-friendly, so you’ll be easily found online. And with a strong community backing it, you can trust that it’s reliable. If you’re a small business owner looking for a cost-effective and powerful way to establish and maintain a professional online presence, WordPress is the answer. Trust me, you won’t be disappointed. This is my go-to choice!


Shopify is the perfect e-commerce platform for small businesses looking for a smooth and efficient online selling experience, especially if you sell a lot of separate products. It’s designed to be super easy to use, even if you’re not a tech expert. You can set up and manage your online store effortlessly with their user-friendly interface.

Plus, you can customize your store’s look and feel with their awesome templates. Shopify has got you covered with integrated payment gateways and a secure checkout process. You’ll also love the inventory tracking and order management features that make running your business a breeze. Best part? Shopify grows with you, so you can expand your online presence seamlessly. It’s the ultimate website management tool for small businesses in the e-commerce world.

Search Engine Optimization (SEO) Tools:

Google Analytics:

Google Analytics is nearly a must-have tool for small businesses, giving you insights into how your website is performing and how users are behaving. While it does not have a user-friendly interface, you can create customizable reports, and track key metrics, all of which provide valuable data for making informed decisions.

However, it’s important to consider the privacy implications of collecting user data, as Google Analytics gathers detailed information about your website visitors. Despite this, the fact that it offers a free cost-effective solution for improving your digital strategies and driving online growth.


Fathom Analytics is a fantastic option for small business owners who want to keep track of their website performance while prioritizing privacy. It’s a privacy-focused analytics platform that offers a user-friendly and minimalist design, making it easy to understand essential metrics without getting overwhelmed.

With Fathom, you can ensure transparent and ethical data tracking, which is essential for businesses that value privacy and want to comply with GDPR regulations. It’s the perfect choice for website management for small business owners who want to prioritize ethical analytics practices in today’s privacy-focused world.

If you would like to read why I stopped using Google Analytics and started using Fathom you may want to read Fathom: Why I Chose It For My Website Analytics (And You Should Too).

Social Media Management Tools:


CoSchedule is a must-have marketing management platform designed specifically for small businesses. It serves as a centralized hub that simplifies the planning and execution of campaigns, making collaboration a breeze and boosting your overall efficiency.
website management is easier with an all in one social media management solution
With user-friendly features like an intuitive calendar, task management capabilities, and powerful analytics, CoSchedule empowers small businesses to maintain a strong and impactful online presence without the need for extensive resources or a dedicated marketing team. It’s like having a website management assistant tailored just for your small business!


Missinglettr is an awesome tool that helps small businesses maximize their online presence on social media and is one of the best non-website management tools. It automates and simplifies the process of creating social media campaigns for blog posts, making sure that you have a consistent and engaging presence.

With cool features like intelligent scheduling, customizable post designs, and hashtag suggestions, Missinglettr empowers small businesses to make the most out of their blog content on different social media platforms. It takes away the hassle of managing social media, allowing you to focus on creating top-notch content while still having an impactful social media strategy. It’s like website management for small businesses made easy!

Website Analytics Tools:

Google Search Console:

Google Search Console is a must-have tool for small businesses looking to optimize their online presence and enhance performance on Google’s search engine. This free web service provides valuable insights into how Google’s search engine perceives your website, offering crucial data on search queries, indexing status, and site performance.
Google search is important for getting your website on the search engine
With Google Search Console, small businesses can identify and fix issues that impact their website’s visibility. By keeping an eye on search analytics, receiving alerts about potential problems, and accessing performance reports, small businesses can strengthen their SEO strategies, boost online visibility, and attract a targeted audience. Ultimately, this contributes to their digital success by effectively managing their website for small business needs.


Hotjar is an amazing tool that small businesses can use to gain valuable insights into user behavior on their websites. With features like heatmaps, session recordings, and surveys, Hotjar gives businesses the power to understand how users interact with their online platforms. Heatmaps show you where users click, move, and scroll, while session recordings let you see individual user journeys in real time.

Surveys and feedback tools allow you to collect direct insights from your audience. By understanding user behavior in-depth, small businesses can make informed decisions to optimize their websites, improve user experience, and ultimately boost engagement and conversions. Hotjar is a game-changer for website management in small businesses!

Website Security Tools:


Wordfence is an essential plugin that helps small businesses manage their websites effectively and keep them secure. With its wide range of features, it shields WordPress sites from various online risks like malware, hacking attempts, and cyber attacks.
Website security is essential
The plugin offers firewall protection, malware scanning, and real-time threat defense, continuously monitoring and blocking any malicious activities. It’s perfect for small businesses that may not have dedicated IT resources, as it provides a user-friendly and reliable solution to safeguard their online presence. By using Wordfence, business owners and entrepreneurs can ensure their websites’ integrity, reliability, and strong defense against potential cyber threats.


Sucuri is a must-have security solution for small businesses looking to protect their online assets. It’s a website management tool that offers top-notch features like a web application firewall (WAF), malware scanning, and DDoS protection.

With real-time monitoring and incident response capabilities, Sucuri prevents and mitigates potential threats, ensuring your website’s integrity. Plus, it’s super user-friendly and has automated security protocols, making it perfect for small business owners. By prioritizing website security with Sucuri, you can maintain a trusted online presence, safeguard your data, and create a great experience for your website visitors.


The 5 tools for website management mentioned in this blog post can truly be game-changers for small business owners and entrepreneurs. With their time-saving features and functionalities, these tools empower you to efficiently handle various aspects of website management.
However, imagine the possibilities if you could have someone else handle it all for you, allowing you to focus on what you do best – running your business.

Take the next step towards optimizing your website’s performance and saving even more time by considering our all-in-one service. Everything your business needs in the digital world is taken care of without the stress and time of doing it yourself.
Your business deserves the best, and investing in expert assistance can take it to new heights. Get started today and witness the positive impact it can have on your small business.

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