Peak Automotive

A startup auto repair shop that needed everything from logo and brand design to website design and hosting.

Logo and Brand Design

Peak Automotive is a new auto shop in Wasilla Alaska. They focus on great customer service and high-quality auto repairs. The business is new and started in 2021 in earnest. Once the owner decided to start, it was from scratch. The owner wanted to focus on getting a shop, equipment, and other physical and legal requirements done while outsourcing the digital marketing including the branding and logo design.

The initial concept for his business was a focus on electronic repair and specialization. However, as a brand concept was created and he fleshed out the core business he moved away from specialization and to general auto repair.

This changed the direction of some of the logo and branding concepts. Starting a business and creating a branding and digital marketing strategy seemed daunting. However, we created a strategy and defined the goals, adjusting as necessary, to end with a concept that matches the owner’s and business’ personality.
     

Website design and development

Live Version 1 of Peak Automotive’s Website

Live Version 2 of Peak Automotive’s Website

Live Version 3 of Peak Automotive’s Website

The
website
design
was
all
about
communicating
a
new
business
to
potential
customers.
With
no
starting
customer
base
emphasis
was
placed
on
SEO
and
site
optimization
in
order
to
rank
higher
in
search
results.


P
eak
Automotive
has
the
advantage
of
being
a
Premium
Consierge
Hosting
Client.
This
provides
to
them
unlimited
design
requests!
The
have
take
advantage
of
this
and
have
had
multiple
website
itterations.


The client wanted the website to lead the customers to the phone.  They wanted the customer to call to book an appointment as a primary mode of gaining clients. With this in mind, we ensured every call to action pointed to the phone.

Website performance

0

Monthly Users

Citation Listings

0
0

Google search ranking

Conversion Rate

0

Website speed and SEO

Desktop performance from Google’s Page Speed Insights

Mobile performance from Google’s Page Speed Insights

Conclusion

After analysis and research, we designed Peak Automotive’s website to meet its needs. The use of a strong and focused call to action ensures customers are led down the path to the destination the business needs.

The use of responsiveness and site performance ensures Peak Automotive is getting its message to all of its website visitors. Important information is readily available for all of their customers.

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